| InfoPro Research monitors and collects data on
a continuous basis in all business sectors in Lebanon. Its library
and databases include most economic and business works and studies,
legal references, and trade and professional directories. InfoPro
offers desk research to complement its fieldwork-based studies. This
includes market survey and analysis, sectoral analysis, economic
data, and general business research. |
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PRE AND POST-ADVERTISING
RESEARCH
InfoPro Research provides pre- and post-advertising research solutions.
Through the use of CAPI-based interviews, both audio and visual
samples can be easily presented to all respondents. Whether on
a street intercept or a door-to-door basis, pre- and post-advertising
research allows advertisers to test their advertising concepts
and measure the effectiveness of their campaigns.
CUSTOMER SATISFACTION RESEARCH
InfoPro Research offers a wide range of customer satisfaction
surveys to virtually any form of business. InfoPro Research helps
companies to identify customers' needs and expectations to enhance
their competitive edge and strategies.
MYSTERY SHOPPER RESEARCH
Whether a bank, supermarket, customer service center, call center,
fast food franchise, or other type of business, InfoPro Research's
team of trained mystery shoppers assume the role of consumers and
observe the nature and quality of the services being offered. Mystery
shopper research monitors staff performance and service standards,
and provides detailed performance scores, ratings, and qualitative
feedback to help organizations measure their actual performance.
PRODUCT TESTING
InfoPro Research provides companies and manufacturers with detailed
consumer perceptions, usage habits, and potentials related to new
or existing products and services. Product-testing guarantees higher
success rates, increased customer satisfaction, and greater achievement
of time, quality, and cost objectives. |
InfoPro Research provides
in-depth consumer feedback using qualitative research techniques
that comply with ESOMAR research standards. Expert moderators use
visual and physical aides and
techniques to uncover underlying consumer motivation, beliefs, attitudes,
and opinions on virtually any topic. Applications include product testing,
concept testing, taste testing, and branding. |
