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| Market Research Capabilities |
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InfoPro Research caters for the business and market research needs of the Lebanese and other Arab markets. It produces a number of sector-specific research products in banking, insurance, construction, and real estate.
InfoPro Research has built-up an extensive database of information and trends within each area of specialization.
InfoPro Research also conducts ad-hoc and omnibus research studies on behalf of investors and companies from a variety of business sectors. These studies include:
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- Customer-satisfaction surveys
- Product-testing
- Mystery shopping
- Consumer usage and attitude
- Corporate usage and attitude
- Advertising effectiveness
- Market penetration surveys
- Site surveys
- Polling
- Economic studies
- Sectoral analysis
- .and many others.
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InfoPro Research has developed InfoMaps, a geographical information system (GIS)-based database used for location analysis, distribution, and other applications.
InfoPro Research uses advanced research methodologies and techniques that comply with ESOMAR standards.
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