| The Guide Lifestyle Magazine |
| |
|
| |
| Historical development |
 |
| The Guide Lifestyle Magazine is a monthly magazine first published in July
1999. It contains
five sections: |
- Shopping
- Entertainment
- Restaurants
- Culture
- Fitness
|
Each of The Guide Lifestyle Magazine’s sections has features
and listings. The Guide Lifestyle Magazine targets residents and
visitors alike with spending power.
The Guide Lifestyle Magazine
is sold in bookstores, has more than 2,000 paying subscribers and is distributed free-of-charge in dozens of outlets. It is the
only
product of its kind currently available on the market. |
| |
| |
Readership and delivery
channels
|
|
The Guide Lifestyle Magazine
targets an audience of 20-50 years old. It has a
circulation of 8,000 copies. It is sold in bookstores.
The cover
price is LL5,000.
The Guide Lifestyle Magazine is distributed free
of charge in: |
- Hotels
- Rent-a-car companies
- Trendy cafés
- During summer months in upper-scale beach clubs
|
Advertising
|
|
The Guide Lifestyle Magazine
has a strict rate card policy in advertising.
|
- No discounts are allowed.
- A transparent relationship
with advertising agencies is always maintained.
The price of one page of advertising in
The Guide Lifestyle Magazine is $1,100 per issue. |
| |
 |
| |
