| Lebanon Opportunities
(www.opportunities.com.lb)
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| EVERY MONTH, COVERING REAL
ESTATE, FINANCE, BUSINESS, AND THE ECONOMY |
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| Content and policy |
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Lebanon Opportunities was published regularly since April
1997. Lebanon Opportunities covers the following topics
Real Estate:
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News
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Residential real estate
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Commercial real estate
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Construction
projects
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Construction costs
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Real estate law
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Real estate
price per area and region
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Table of Contents |
Finance:
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News
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Financial products and services
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Financial
instruments
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Financial market closing prices
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Editorial
on the financial markets
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Business:
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Company news
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Newly formed companies
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Listing of visiting foreign
commercial delegations
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Listing of conferences
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Listing
of public projects
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Listing of tenders
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Listing of exhibitions
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Listing of
executive training courses
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Import/export
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Insurance
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Technology
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Marketing
and communication
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Hospitality
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Employment
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Industry
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Economy:
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Economic news
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Economic indicators
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Macroeconomic feature.
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Editorial
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Editorial from prominent guests
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Economic
view point
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Business-to-business announcements
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Free
classified advertising on real estate
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Free classified
advertising on employment
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| Excerpts from international media:
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Lebanon Opportunities has an exclusive agreement with Bloomberg BusinessWeek to reprint some of its articles.
The editorial policy of Lebanon Opportunities forbids mixing
editorial content and advertising objectives. This means that our editorial
material is never influenced by our advertisers. The loyalty of the editorial
department is solely to the reader. Journalists are encouraged to remain
independent and their material is never censored. The editorial management
interferes only in ensuring accurate and fair reporting, as well as the quality
of writing style and language.
Lebanon Opportunities is written to a target of small business owners,
entrepreneurs and middle management, as well as to Lebanese living abroad. It
aims at bringing complex business issues in a simple manner understandable by
readers who are not experts and whose English language is not the mother
tongue.
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Readership and delivery
channels
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Lebanon Opportunities has a
circulation of 10,000 copies:
3,500 paying subscribers: The highest number of subscribers
for any publication in Lebanon. Subscribers in Lebanon Opportunities have a
high renew rate (>70%).
The yearly subscription rate is $40.
2,000 sold monthly in hundreds of bookstores. Returns are fully
used in separate mailings to target potential subscribers. Lebanon
Opportunities is the number one selling business magazine in Lebanon.
The cover price of Lebanon Opportunities is LL5,000.
The balance of circulation goes towards free mailing to a changing targeted
list:
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Hotels
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Rent-a-car companies
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Airlines: Air France, British Airways, KLM, Lufthansa, and
Kuwait Airways
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Circulation in foreign countries including:
Saudi
Arabia, UAE, Qatar, Kuwait, Jordan, Bahrain, Paris, London,
USA, and Canada.
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Advertising
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Lebanon Opportunities has a strict fixed-price policy in advertising:
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A transparent relationship with advertising
agencies and end-clients is always maintained.
Lebanon Opportunities has among its clients more than a hundred
advertising agencies servicing hundreds of clients, in addition to around 100
direct clients. The total potential advertising universe for Lebanon
Opportunities is around 1,000 advertisers.
The price of one page of
advertising in Lebanon Opportunities is $1,600 per issue.
Lebanon Opportunities is independent from any group and receives no indirect
subsidy or financial support from any source.
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Product development
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The product development cycle is well advanced. Improvements to Lebanon
Opportunities are occurring gradually as more seasoned staff join the company,
and as the company's activities are diversified. For example when the market
research division was added, articles were improved by incorporating first hand
studies.
The major addition to the product was in the form of specialized
supplements. Lebanon Opportunities is linked to an online presence that gives
its articles more depth.
www.opportunities.com.lb
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Distribution
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Lebanon Opportunities is sold in:
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Lebanon
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Arab countries (Saudi Arabia, UAE, Kuwait, Bahrain, Qatar,
Jordan)
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London, Paris, and North America.
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In Lebanon it is distributed by the Lebanese
Company for the Distribution of Press and Periodicals (part of the An-Nahar
group).
In Europe and the Arab countries, it is
distributed by Quick Marsh, the same distributor of the
Al-Hayat daily newspaper.
In North American, it is distributed by Media Research,
the distributor of Al-Hayat.
Lebanon Opportunities is distributed widely to VIPs, hotels, current and
prospective advertisers, embassies in Lebanon and abroad, visiting delegations,
as well as in conferences and trade shows.
Lebanon Opportunities has reached a high penetration in the business community. Lebanon
Opportunities is also available on Factiva a joint service of Reuters and Dow
Jones.
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