| The Construction Handbook |
| |
 |
Table
of contents
|
| |
| Historical development |
 |
The Construction Handbook
is a yearly reference costing guide to prices projects in Lebanon
for:
|
- Contractors
- Engineers
- Architects
|
| It was published in March 1999. It contains a pricing section
based on civil engineering quantity surveying standards. It is based
on prices of material, site, and labor in Lebanon.
It also contains
a section on brand used in Lebanon and its agents, supplier and
subcontractor directory by area of specialty.
It is the first product
of its kind
in the Middle East. The pricing section is prepared in collaboration
of Davis Langdon, the largest quantity surveying firm in the
world.
The Construction Handbook quickly established itself as
the reference
in construction costs in Lebanon is now being used in every
major engineering firm in Lebanon, as well as a large number
of medium
and small engineering companies. |
| |
Readership and delivery
channels
|
|
The Construction Handbook is used mostly by
civil engineers. It is sold in specialized bookstores, large bookstores,
and construction trade shows such as Project Lebanon.
The Construction
Handbook is also sold via the telemarketing
department of InfoPro.
More than 1,000 books are sold per edition.
- The cost of the book
is $50
- Upgrades from previous edition are for $35.
|
Advertising
|
|
The Construction Handbook has dozens of loyal
advertisers. Most advertisers were initially encouraged by the
fact that it is from the same publisher of Lebanon Opportunities.
For the products of many advertisers, The Construction
Handbook is the only logical medium of advertising. The Construction
Handbook
follows the same rate card and advertising policy of the rest
of our publications. |
| |
Product development
|
|
The product development cycle of The Construction
Handbook is very advanced. Yearly updates always include additional
sections, and expanding existing sections.
|
| |
Marketing |
|
The Construction Handbook is advertised in
Lebanon Opportunities and on the back of Project
Monitor – a
product of our research division. It is also advertised in the
Al-Mokawel magazine.
Sales at trade fairs, special instruction
seminars, direct mail, and telemarketing are the methods used
to sell the product.
The Construction Handbook is mostly sold through
telemarketing. Three editions have been published so far.
|
| |
 |
| |
