| Auto Market (www.automarket.com.lb) |
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Table
of contents
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| Historical development |
 |
AutoMarket
was first launched in March 1998. It
is a guide that includes information on:
|
- How to buy a new car in Lebanon
- Hhow to buy a new car in Lebanon
- Custom and registration duties
- Prices of new and used cars
(up
to 8 years back) for each model sold in Lebanon.
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| It also includes: |
- User information
- A directory of: suppliers of cars, batteries, oils and lubricants,
shock absorbers car rental agencies, and towing services.
|
| AutoMarket is the only reference guide of its
kind in Lebanon. It is used by |
- Professionals:
- Bank officers
- Insurance agents
- Car dealers, etc.
- Consumers looking to sell and buy
a car.
|
| AutoMarket.com.lb, a matching site of buyers
and sellers of automobiles and a platform for automobile dealers
was launched in 2002 and provides additional depth for the publication. |
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Readership and delivery
channels
|
|
AutoMarket has a circulation of 6,000
copies.
Copies are sent free-of-charge to readers of Lebanon Opportunities.
It is sold in bookstores and trade exhibitions.
The cost of AutoMarket
is LL10,000. |
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Advertising
|
|
AutoMarket has the same price structure as Lebanon
Opportunities and is sold by the same team.
AutoMarket has attracted
advertisers from: |
- Banks
- Insurance companies
- Oil companies
- Agents of automobile
relate products and services
|
Product development
|
|
AutoMarket is well advanced in its product development
cycle and besides the updating of prices and its directory, it
does not expected any major modifications.
AutoMarket will expand
its new car section with more details on technical specifications
on cars in order to attract car hobbyists as well. |
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Marketing |
|
AutoMarket is advertised on Radio and in other
InfoPro publications such as Lebanon Opportunities and The Guide
Lifestyle Magazine.
The next issue will also be advertised on Billboards.
AutoMarket is also displayed in major trade show along other
InfoPro products. AutoMarket is sold in all major bookstores. Its market
is limited to Lebanon.
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