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- Introduced twelve publishing, seven
websites and eight research products to the market. It
has demonstrated
that it can repeatedly create and replicate success.
- Each product is unique
and fills a well-defined market niche. Each product has
a
high growth potential. The company has demonstrated that
it can sustain and grow its success
- Each product has either
reached or surpassed its viability stage, or is well on
its way to achieve that.
- Our products have developed
goodwill value and market notoriety.
- The company has gained
a very favorable reputation in the market. This translates
in good relationship with suppliers.
- The company has hundreds
of repeat advertisers, and thousands of readers. It has
also dozens of research clients.
- The company has made its
first acquisition of a market research company.
This has
created a second pillar for the company, and has reinforced
its position as a prime information provider in Lebanon
- The company has made its
first acquisition of an existing publication. The success
of this acquisition opens the door for further growth.
- The know-how accumulated
will allow the company to branch to several new business
sectors such as online services and e-commerce, business
consulting, and marketing services
- The company was selected
by McGraw Hill. the largest business magazine publisher
(BusinessWeek) to publish an Arabic language edition of
BusinessWeek for the entire Arab world.
- The company was successful in reaching
profitability for its products in cycles much shorter than
what is conventional in its industry.
- The company is well structured,
with seasoned managers, proper budgeting, and well-established
systems and procedures.
- In summary, InfoPro is
well positioned to become a leader in providing business
and consumer information and marketing services in several
sectors using a variety of media. It is the only media
and research company in Lebanon with such breadth and depth.
The company has created a momentum of growth that is very
likely to continue in the next few years.
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